The 11 Emotional Advertising Examples Brands Use Most Often - Creatopia (2023)

FAQs

What are examples of emotional advertising? ›

For instance, creating awareness on global warming, harmful effects of smoking and drinking, etc., are emotional advertising examples.

If we compare the ad campaigns of both brands, it's easy to notice that Coca-Cola always refers to friendship, family hearth, joy, and happiness. They always aim at the same spot. Pepsi's marketing campaigns don't appeal to our emotions as much.

So to recap: Nike advertising uses the emotional branding technique of Heroism to inspire incredible customer loyalty all over the world. The hero starts from humble beginnings, challenges a foe greater than he, and against all odds, prevails. Nike marketing isn't the only group that uses this archetype.

Emotional expressions include facial movements like smiling or scowling, simple behaviors like crying, laughing, or saying "thank you," and more complex behaviors like writing a letter or giving a gift.

Apple not only understands emotions, they use emotions as the beacon to guide their strategy and marketing. Apple has identified its emotional 'Right Space' – the core emotions it wants every customer to feel across every single touch point with which they engage.

Apple. Apple may be the perfect example of a company that utilizes emotions to create a connection with consumers and brand loyalty over time.

Emotional appeal is often effective in advertising for a few different reasons. Foremost, using emotional appeal can make a brand or product more relatable by connecting the viewer to the brand or product on a more personal level.

The various types of advertising appeals are rational appeal, musical appeal, sexual appeal, humor appeal, emotional appeal, scarcity appeal, and fear appeal.

Which 5 advertising appeals are most commonly used? ›

The most common advertising appeals include use of fear, humor, rational, sex or bandwagon propaganda.

The Nike brand emotionally connects with its customers' inner sense of strength, determination and achievement.

It is not for nothing that we find many examples of emotional formulations in brand communication: "We love food" (supermarket), "Burger Love" (fastfood), "We love to entertain you" (television) or "Freude am Fahren" ("Driving Pleasure", BMW).

Emotional branding is when brands appeal to consumers' emotions, needs, and aspirations when marketing products and services. Emotional messaging in branding and marketing will help make your business more relatable, build credibility, and help you stand out from the competition.

Through storytelling, Adidas have not only established their emotional connection with their customers, but have also begun to help consumers feel better about themselves, thanks to the positive connections that are being built between the brand, and the people who purchase their products.

Emotional advertising lets you use emotions to encourage customers to purchase your products. One way to approach emotional marketing is via the rhetorical triangle. This triangle's three sides are the speaker (ethos), audience (pathos), and message (logos).

Apple has a branding strategy that focuses on emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams, and aspirations; and power to the people through technology.

The Six Basic Emotions

A widely accepted theory of basic emotions and their expressions, developed Paul Ekman, suggests we have six basic emotions. They include sadness, happiness, fear, anger, surprise and disgust.

As such, Jack et al. (2014) proposed that we humans have four basic emotions: fear, anger, joy, and sad.

What is an example of emotional brand benefits? ›

Examples of emotional benefits include the “feel-good” factor when purchasing groceries carrying a fair-trade label or when donating to charities such as the Heart & Stroke Foundation.

Creativity and Innovation

They don't mind breaking standards and norms. Employees at Apple are encouraged to think outside the box and then disregard that box. They do not make products or set their goals based on what competing companies are doing.

The most effective way to write an emotional appeal is to apply words that contain “pathos,” a quality that evokes pity or sadness. Such words include strong, tragic, freedom, equality, and power.

Coca-Cola is one of the many brands that connect emotionally with consumers thanks to that feeling. For example, Coca Cola's “Choose Happiness” campaign was a great case in which it is shown how to use emotions to connect with the public.

Examples of appeals to emotion. An example of the appeal to emotion is the following argument: “They're saying that what I did was a crime, but I'm not guilty, because if I am then I'll have to spend many horrible years in jail”.

Ethos, Pathos, and Logos are three strategies commonly employed when attempting to persuade a reader. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

Aristotle taught that a speaker's ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos.

What are the 7 types of advertising media? ›

In order to execute an effective Integrated Marketing Communications (IMC) strategy, marketers must take into account the 6 M's model; market, mission, message, media, money and measurement.

In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money. But, television ads are remembered and worth spending.

Nike's marketing strategy is based on inclusivity and considers athletes of all backgrounds, ethnicities, gender, and age; thus, everyone relates to the advertisements. Nike doesn't focus on a single sport. Instead, they focus on various sports and athletes globally.

There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation. Nike is recognized for their personable, sincere and heartfelt messages.

Promotion. Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.

Another brand that is very good at using emotional branding as part of their brand strategy is Nike, as this short video discusses. Would you like to find out more about emotional branding and how you can incorporate it into your branding strategy? Give us a call on 01202 727070 or email us via the contact form.

Emotional marketing is a marketing strategy where brands use human emotions as a connection to persuade customers into choosing their brand. These emotions mostly refer to happiness, sadness, or anger, as these are general views that could be shared by millions of people on a relevant topic.

Emotional branding is a term used in marketing that refers to the practice of building a brand that appeals to a consumer's emotional state as well as their needs and aspirations. It's about forming an emotional connection with your customers.

What is an emotional advertising ad? ›

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.

Emotional Labeling Example

For instance, when a client tells me they feel overwhelmed by changing priorities at work, we explore it more. Do they feel disappointed because they think they're unable to deliver results? Embarrassment because they're concerned they're letting their team down?

What is emotional advertising? Emotional advertising refers to the relationship between a customer and a brand or a product, particularly the emotional connection that appeals to the customer's emotional state, ego, needs, fears and aspirations through content.

advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal.

Emotional branding is the process of forming a relationship between a consumer and a product or brand by provoking their emotions. Marketers achieve this by creating content that appeals to the consumer's emotional state, ego, needs, and aspirations.

Making an audience feel happy is a good way to develop brand association. It also makes them more likely to share your content. They will want to share that happiness with their friends and family.

Emotional Dimension

Being emotionally well is typically defined as possessing the ability to feel and express human emotions such as happiness, sadness and anger. It means having the ability to love and be loved and achieving a sense of fulfillment in life.

Emotive Words

Some examples of these are: Adjectives - Appalling, Wonderful, Heavenly, Magical and Tragic. Abstract Nouns - Freedom, Pride, Justice, Love and Terror. Verbs - Destroyed, Vindicated, Saved, Betrayed and Adored.

Consumers that have an emotional relationship with a company will likely recommend the brand at a rate of 71%. The average rate, by comparison, is 45%.

Ekman proposed seven basic emotions: fear, anger, joy, sad, contempt, disgust, and surprise; but he changed to six basic emotions: fear, anger, joy, sadness, disgust, and surprise.