The expansion ofhomeworkand the growing importancesocial mediaProSocial Sellingthere are many professionals studying how to make more connections on LinkedIn and if they are doing everything they canincrease your presence. now overcome756 million usersmore than200 countries, LinkedIn is the undisputed leader in connection with B2Bprospects, potentialrent, and businessPartner. Still, LinkedIn can be intimidating. New users must ask themselves not only who they should connect with, but also who they shouldn't connect with. At the same time, this hesitation can slow your progress.build new connectionsand expand your professional network.
You would think with 756 million users it wouldn't be hard to connect and become one with 500+ peoplegreat plug🇧🇷 But once you've exhausted your own contact list, it can be hard to tell if you're using the most effective ways to communicate.
So how do you grow your professional network on LinkedIn and ensure all those new connections are relevant to your business goals? it is10 tipscan help you grow your network and achieve results that support your professional success:
- Adjust connection requirements
- Seek personal networking opportunities
- Break down growth goals into achievable chunks
- Invite participation by posting frequently
- Discover LinkedIn Groups
- Grab attention with visual content
- Interact with existing connections
- Promote your LinkedIn URL
- Use your profile keywords
- Write and publish articles that show experience.
1. Customize your LinkedIn connection requests
It's important to understand how to connect with someone on LinkedIn in a way that makes them comfortable. When scrolling through LinkedIn's "People You May Know" list, don't just click the connect button and fire off ageneral order.
Instead, click on the personprofile pageand click the "Connect" button there. This will open the following box where you can add a personal note to your connection request, for example B. “Nice to meet you in Chicago last week. Let's keep in touch."
If you're interested in getting in touch with someone you don't know, for example. B. someone who works in asimilar roleAdd relevancy to another business by letting them know why you're messaging them. You might say, "I've seen your posts and noticed some of your work. I highly value your perspectives and would love to get in touch."
2. Keep track of personal networking opportunities
Believe it or not, building your network can (and will) still be done the good old fashioned way of meeting and interacting with people.I love to love🇧🇷 As we sail back into a world where at least some business is done face-to-face, the opportunities to connect with people are increasing again. Make sure you get the most out of them.
Maybe you met someone in aexhibition or conference🇧🇷 Are you a volunteer or working on a committee for a charity event? Aboutcompany ownerat your favorite coffee shop, your doctor, yoga teacher, classmates... you get the point. It's easy to overlook the connections you come in contact with every day, so take advantage. You'll be amazed at what you'll learn about them in connection with LinkedIn.
TIED TOGETHER:Get our complete guide to social media for complex B2B industries
3. Break down growth goals into achievable chunks
Going from 100 connections to over 500 can seem like an impossible task. but if youdivide and numberfor many weeks or months it will not seem so insurmountable. For example, instead of setting a goal to go from 100 connections to over 500, aim for 175 connections in two weeks; then repeat
Remember, the key to setting goals is achieving them.realistic and limited in time.
And don't forget to pay attention to it.Wasto build connections on LinkedIn. Regardless of your goals, it is vitalmaintain proper etiquetteand avoid spamming people you don't know.qualityIt matters more than quantity, and unwanted connections might not get you either.
Don't expect all your connection requests to accept your invitations. you can have oneLinkedIn's personal philosophyto assess the potential quality of the links and decide whether to accept submissions. Here are some questions I ask myself when I receive a request:
- Do I know you or someone who knows you?
- Do I know your company?
- Do you share industry insights that interest me?
- Are you in a geographic market where I do business?
If I cannot answer “yes” to at least one, and preferably more, of these questions, I will most likely not accept your invitation to contact you.
4. Discover LinkedIn Groups
Group LinkedInOfferthemed roomsHere you can network within your industry or specialty to build relationships, share information and knowledge, and consult with communities for advice. You can choose groups that reflect communities within yourtarget group, both to demonstrate your knowledge and to learn more about prospects and customers. To learn more about finding a relevant group, LinkedIn Learning offers this short video:
Groups are self-created and moderated.leader and goalkeeperand they have theirsrule sets, so be sure to read the Rules and Expectations before applying to join.
5. Invite participation by posting frequently
This tip is self-explanatory. When a connection likes, shares, or comments on your status update, their connections are more likely to see your original post in their feeds. If your content seems relevant, these "2. GrauConnections can take the step of reaching out and sending you an invitation to connect with you.
Therefore, posting more often creates additional opportunities for engagement.Distribute your contenton homepage feeds everywhere. Don't worry too much about annoying people posting every day. LinkedIn's algorithms are tricky, and chances are your network won't see every post unless you publish an article natively using LinkedIn's Articles tool (more on that later), which notifies your network.
6. Grab attention with visual content
I'm not just talking about your profile picture and banner picture.publications with photosget twice as many views, and research suggests that posts withvideo contentAnd soshared 20 more times.
Add images to your social media postsincreases obligationswith people in your existing network andincreases exposureto possible connections. Then mix it up. Don't always share links; include visual aids.
7. Interact with existing connections
Forcecurrent connectionsput your profile right in front of their networks, and just like or comment on their posts. A simple "Great thought" or "Thanks for sharing" can help you broaden your reach, and honestly, it makes more sense when someone's thought or content resonates with you.
leave a commentWith your personal ideas or questions, you can further increase engagement and awareness. And engagement adds depth and meaning, helping to turn connections intoRelationships.
READ TOO: Using LinkedIn Career Pages in Your Company's People Marketing
8. Promote your LinkedIn profile URL
Social media platforms like Twitter and Instagram often provide space for a bio. use thesebiological spacesas a LinkedIn connection mechanism, encouraging contacts there to also find and connect with you on LinkedIn, especially if you have a large following on the other platform.
Don't be afraid to promote your LinkedIn profile by posting the link in astatus update, tweet, pin, video, photo, etc. This is another great way to leverage your presence on other social platforms. just make sureClaim your mnemonic URLso it's easy to remember and contains important identity information or keywords.
While it's not a social channel, don't forget how easy and absolutely important it is to add your LinkedIn profile link to youremail company, I like it:
9. Use keywords in your profile
similar tooptimizeYour website or text for SEO, LinkedIn gives you the ability to attract profile visitors based on the words you chooseevery word counts🇧🇷 General useVariations in your job titleand duties to ensure that semantics don't make you invisible.
For example, is your job title content manager? You will likely have many roles including copywriter, website editor, creative copywriter, communication specialist, blogger, and more. Someone is more likely to look for connections that makespecific functionsinstead of looking for their formal titles. Think about your role and break down the different roles to appeal to different potential audiences.
10. Write and publish articles
It is standard practice forsharedblog postsYour company and others have written that you believe posting an update on LinkedIn and sharing the URL will resonate with your audience. When those ideas are yours, getting them in front of people is even more important.Publish articles as native content(also known as long-form posts) on your LinkedIn profile is one of the best ways to establish your personal brand and share your expertise in a specific industry.
the good ofnative contentis that your network will be notified every time you publish an article, increasing your chances of engagement and brand exposure. This also points to the importance of not posting articles every day or your followers could go offline. during a simplecall to actionGetting in touch or checking out additional resources is usually acceptable at the end of the article. Nothing will turn readers off faster than an article that turns out to be nothing more thanclickbaito einssales tactic🇧🇷 So only write about really relevant topicsoffer valuefor the readers
Reaching 500+ connections on LinkedIn won't happen overnight, and if you already have 500+ connections, don't stop there. LinkedIn is the easiest and most powerful networking tool of our time, allowing you to meet almost anyone with one click, without leaving your couch.
Following these tips should make building your LinkedIn network less intimidating, more realistic, more productive over time, and ultimately, a lot more fun. And if you're looking for even more in-depth advice on professional networking and engaging with leads and customers through social media, don't miss our cheat sheet.Maximize your LinkedIn profile for manufacturing sales🇧🇷 Just click the link below to get your copy!
Matters:social media
FAQs
What is the fastest way to get more connections on LinkedIn? ›
- Find and Connect with LIONs. ...
- Find Professionals Working in Your Industry. ...
- Join Relevant LinkedIn Groups. ...
- Connect Your Existing Contacts. ...
- Promote Your LinkedIn Profile.
- Step 1: Invite your friends – LinkedIn can help you. LinkedIn is about building relationships so try to think of your activity on LinkedIn as being at a huge networking party. ...
- Step 2: Say hello to friends of friends - utilise your 2nd degree connections. ...
- Step 3: Join conversations.
After meeting a new business contact, always follow up with them on LinkedIn in addition to email. You can even let them know in your follow up email you'll be connecting with them on LinkedIn to stay in touch. Connect with peers and prospects through LinkedIn Groups.
What is the 5 3 2 rule in LinkedIn? ›The rule states that for every 10 updates you post to a social media channel: 5 should be content from others, relevant to your audience. 3 should be content from you, relevant to your audience—and not a sales pitch. 2 should be personal, non-work related content that helps humanise your brand.
Does 500+ connections on LinkedIn matter? ›While having 500 Connections does make your profile look professional, you shouldn't be aiming for only 500. There are a bunch of benefits to having connections on LinkedIn, for example, networking, learning, selling, advertising.
What happens when you get over 1000 connections on LinkedIn? ›When you hit the magical number of 1,000, you will likely see an increase in connection requests as well. This is where it can get ugly at times. If you accept all these requests, you will start to get messages asking you to buy stuff.
What is a respectable number of LinkedIn connections? ›The average number of connections per LinkedIn profile is around the 500-999 mark. So logic suggests the more people you are connected with on LinkedIn, the higher the total engagement score (likes, re-shares, comments, etc) vs. someone with a lower count. So compare your number of connections vs.
Is 30 connections on LinkedIn good? ›Who should you connect with and why? Based on our research, the number of connections to kick-start the value of LinkedIn's network is 30. Once you hit this many connections, you should start to see a more relevant news feed and engagement on your posts and new opportunities start to open up.
How do I grow my connections on LinkedIn? ›- Personalize connection requests.
- Follow up on in-person networking opportunities.
- Break growth goals down into achievable chunks.
- Invite engagement by posting often.
- Explore LinkedIn Groups.
- Grab attention with visual content.
- Participate in your industry. ...
- Be outgoing. ...
- Establish multiple styles of contact. ...
- Find commonalities. ...
- Provide value. ...
- Show your gratitude. ...
- Publish your work. ...
- Develop an online presence.
How do you build relationships on LinkedIn? ›
- Share other people's content. ...
- Send messages to LinkedIn connection with whom you want to connect. ...
- Respond to messages that you receive. ...
- Introduce one LinkedIn connection to another LinkedIn connection. ...
- Write and publish your own written content.
- Attend virtual events. ...
- Focus on quality over quantity. ...
- Find common ground in digital spaces. ...
- Develop a monthly meet-up schedule. ...
- Learn something new. ...
- Volunteer or serve on boards. ...
- Get started — now!
The 3-2-1 rule has been around for what seems like forever. It essentially states that you need to have three copies of your data, and that the data should exist on two different types of media, and that at least one copy of the data should reside off-site.
What is the 4 1 1 rule? ›This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.
What is the 532 rule? ›The 5:3:2 rule comes into play, when you are working with social media. It simply guides you to a ratio, that For every ten (10) posts; Five (5) should be content from other sources, that are relevant to your audience. This technique is known as curation.
What is the magic number on LinkedIn? ›When you join LinkedIn and you're building up your network, whenever you get a new 'connection', the number of your connections is displayed on your profile. Until, that is, you reach the magic number of 500 connections.
Is 100 connections on LinkedIn good? ›If what you're looking for in LinkedIn is a way to network closely with a group of people you know, then fine, 100 connections might be ideal.
Does LinkedIn have a 20% rule? ›Take Advantage of Text Overlays
Unlike Facebook's 20% text overlay rule, LinkedIn does not limit your ability to overlay text on your creative. This is a crucial element to having effective creative on Linkedin.
About. SHORT SUMMARY: I'm Steven Burda & I move mountains. The Most Connected Person on Linkedin. One day I'll take over the world.
What happens when you get 5000 connections on LinkedIn? ›Do you know what happens to your profile when you get 5,000 connections on LinkedIn? Absolutely nothing! Well, to be clear, nothing actually happens to your profile. But with 5,000 contacts you open yourself up to that many more opportunities.
Is it good to accept all connections on LinkedIn? ›
LinkedIn's own advice is that you should only accept connection requests from people that “you know personally and who you trust on a professional level”. Which could be fairly limiting, and there is some value to expanding your connection pool a little further than this.
What is a good number of clicks on LinkedIn? ›Impressions refer to the number of times your content is viewed/displayed. This type of calculation measures engagement on a per view/display basis. A 2% LinkedIn engagement rate is considered good, and an above 2% engagement rate means you are doing great.
What is a high number of views on LinkedIn? ›Go beyond 5K and you're really doing well. While video view counts might look low at first glance, there are things that these numbers can't reflect: brand awareness.
What is a healthy engagement rate on LinkedIn? ›A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar.
Is it better to have followers or connections on LinkedIn? ›The answer is - always go for the connection, even if you don't personally know the person. The reason – LinkedIn is a virtual place for people to connect and network in a professional manner. The more people you are connected with, the more of an opportunity you will have to be seen and heard.
What happens when you get 10000 connections on LinkedIn? ›When you have 10,000 connections on LinkedIn, it shows that you are well-connected. Being well-connected is one of the most important qualities of any professional, especially those who seek managerial positions. Many B2B leads come from LinkedIn. It happens to be an effective way for search engine optimization (SEO).
Do employers care about number of LinkedIn connections? ›Network Connection Quality
When it comes to your LinkedIn connections It's not necessarily the number of connections that you have but instead the quality. We may consider hiring you because of the people you are connected to and if you have an ability to make things happen with these connections.
- Start blogging. With LinkedIn's Pulse, you're able to post as many articles as you want. ...
- Share, share and share some more. But be strategic. ...
- Connect and build. ...
- Engage once a day if you're job hunting. ...
- Use the LinkedIn Connect app.
Engage your people regularly by resharing their best @mentions and LinkedIn content. Boost the reach of your most important content by notifying employees who may be interested in sharing the post. Recognize team members and team accomplishments by giving them a shout-out from your Page.
Why is it so hard to make connections? ›Shyness, introversion, and social anxiety may make people put the brakes on connecting with others. If a person has poor self-esteem or mental health issues, they may also struggle to connect. If this sounds like you, you may need some extra support to start feeling your best.
Why is it hard for me to make connections? ›
Negative social experiences and overreliance on social media can make it more difficult to feel emotionally linked to other people. Sometimes a lack of connection might be related to the presence of a mental health condition such as anxiety or depression.
What are the 4 principles of building relationships? ›The principals used to build rapport: a high relaxed positive energy, spending a good amount of time with each other, building trust, and having fun activities became essential to all learning that I have found useful, especially to myself.
What are the four main factors that create a relationship? ›As you read this piece, think about the four elements of relationship-building (authenticity, trust, power and difference, and shared purpose) not as discrete building blocks, but as ingredients to be combined.
What are 3 keys to good networking? ›- Be authentic, reciprocate, and think about the long-term relationship.
- Prepare, practice, and perfect your approach.
- Take time, take action, and take away the experience.
Misner to discuss the 3 Ps of a powerful network: Make relationships Personal. Get beyond what your competitors know about your connections. Keep details Private.
What are the 3 essential networking basics? ›Switches, routers, and wireless access points are the essential networking basics. Through them, devices connected to your network can communicate with one another and with other networks, like the Internet. Switches, routers, and wireless access points perform very different functions in a network.
What are the 3 dots on LinkedIn? ›The 3 dots appear on the profile of someone you are connected with and provide several powerful choices: Remove Connection, Report/Block, Unfollow, Request a Recommendation and Recommend. Lets discuss the functionality of each.
What is the most important thing on LinkedIn? ›- 1) Professional photo.
- 2) Compelling summary.
- 3) Summary of industry experience, expertise and education.
- 4) List of skills for endorsements.
- 5) Strong headline.
- Background image. Your background image is your first chance to brand yourself on your profile. ...
- Profile photo. If you think a photo is unnecessary, you are sadly mistaken. ...
- Headline. ...
- About (formerly Summary) ...
- Dashboard. ...
- Articles and activities. ...
- Experience. ...
- Education.
- Networking contributes to your social well-being.
- Networking leads to the exchange of ideas.
- Networking helps you meet people at all professional levels.
- Networking boosts your professional confidence.
What are the four steps you can take to successfully network? ›
- Research.
- The approach.
- The follow-up.
- The request.
- Identify your style of networking. When it comes to networking, if you want to be successful, you first need to consider and identify what style of networking works for you. ...
- Use social media. ...
- Go to networking events. ...
- Find a mentor. ...
- Set networking goals. ...
- Follow up.
You can go ahead, choose “Add connection(s)” and “Add to network” to send an automated invitation unless you want to send a personalized invitation one-by-one.
How do you get 2nd and 3rd connections on LinkedIn? ›You'll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking the Connect button on their profile page. 3rd-degree connections - People who are connected to your 2nd-degree connections.
Is 300 connections on LinkedIn good? ›Digital marketing guru Jeff Bullas has written that the average number of connections is 930, but I often coach people who have 500, or 100, or even fewer. Some people call a LinkedIn member a “superconnector” if they have more than 1,000 connections; others say it takes 3,000+ to make someone a superconnector.
What happens after 30000 LinkedIn connections? ›If you have reached 30,000 connections, Follow will become the default option on your profile. You will not be able to accept or send new connection invitations unless you remove connections to keep network size under the limit. Learn more about: Remove a connection on LinkedIn.
Is 10k followers on LinkedIn good? ›When you have 10,000 connections on LinkedIn, it shows that you are well-connected. Being well-connected is one of the most important qualities of any professional, especially those who seek managerial positions. Many B2B leads come from LinkedIn. It happens to be an effective way for search engine optimization (SEO).
How do I grow my LinkedIn profile? ›- Choose the right profile picture for LinkedIn. ...
- Add a background photo. ...
- 3. Make your headline more than just a job title. ...
- Turn your summary into your story. ...
- Declare war on buzzwords. ...
- Grow your network. ...
- List your relevant skills. ...
- Spotlight the services you offer.
This green dot means they're currently online and it might be a good time to talk to them. If you see a green status dot with a white circle in the middle, this means that your connection is available only on mobile and will be notified of your message.
How do you get 1st 2nd on LinkedIn? ›- 1st-degree – People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. ...
- 2nd-degree – People who are connected to your 1st-degree connections. ...
- 3rd-degree – People who are connected to your 2nd-degree connections.
What does the gold in mean on LinkedIn? ›
If you're a premium member, you have the option to display a gold "In" logo on your profile to indicate your premium status. This premium profile badge will also be displayed next to your name in search results.